Le Vero
Le Vero is a brand I founded in Tokyo, Japan under the parent company LS Group. We were featured mostly in Japanese department stores such as Takashimaya and Parco. The experience involved everything from accessory design to art directing seasonal campaign shoots. Below I showcase several campaigns with product.
In Spring 2014 we opened a shop in the center of the fashion district of Harajuku, Tokyo. This La Foret shop is also documented below.
Girls Who Wear Glasses
Raw shot for the Girls Who Wear Glasses hair accessory campaign.
In the Studio
Shooting with photographer Dylan Ellis and model Nete I got exactly the hair of my dreams by Laura Burns.
Banner
How it came together- styling and digital art direction for the Girls Who Wear Glasses collection. I bought a bag of vintage eyeglasses from Ebay and shot them for this campaign.
Product Styling
Hand made paper backgrounds with layered elements from the collection
Photo Backgrounds
Handmade paper backgrounds for photography were used all across the campaign from email to homepage elements.
Amira
Incredible model to work with.
Mood Boards
Created to understand the look and feel for the hair and makeup for those respective artists.
Hair
Laura Burns fixing a custom made wig on model Amira.
Shot by Dylan Ellis
Campaign Styling
Hand made paper backgrounds with layered elements from the collection
Photo Backgrounds
Handmade paper backgrounds for photography were used all across the campaign from email to homepage elements.
Paper Logo
I made the logo in paper and had it photographed by Dylan Ellis.
Hotel Levero Campaign
Lorem Ipsum
The Senator Theatre
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Jelly Cake
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La Foret Shop
Below are shots from the LeVero shop in LaForet, Harajuku and design documentation
Press & Social
Many, many lovers of the brand all over the world
Japanese Streets
The day we were featured on Japanese Streets and sold out of everything in one day! What a wild ride.