LeVero Kickstarter
A Kickstarter campaign created with designer Takuma Kakehi created while working in Tokyo raised $38k to launch a collection of personalized travel accessories.
Travel bag and Business Card holder
Shooting product on location without the model creates a cohesive marketing campaign with many options to choose from.
Kick Starter Homepage
Homepage of the Kickstarter where $38k was raised by backers to successfully fund the production of the collection.
Featured on the above publications
Inspiration
60’s typewriter marketing inspiration on the left influenced both the details of the collection pieces themselves and the choices made when art directing the shoot.
Moodboards
Moodboards created as a jumping off point for studying upholstery techniques and general vibe of the collection.
Sketches and Models
Above and below are spec drawings for the vendor, quick sketches from the very beginning of the process and hand made models to get the structure right
Banner Ads
Banner ads created for a digital ad campaign in collaboration with SAY Media ran on fashion blogs selected for their compatible readership such as Cupcakes and Cashmere.
